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Award-Winning DEI Playbook Revolutionizes EdTech

"Dare to design for good — at all costs. Design solutions that uplift as many people as possible and break down barriers." -Sandra By Design

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Babbel, a leading language learning company, sought to create inclusive content that accurately represented diverse perspectives while ensuring sensitivity and representation. The challenge was to build comprehensive DEI guidelines that would set a new standard for inclusive content creation.

Sandra by Design began collaborating with Babbel to lead this effort and then reached out to The Resource Key as a partner to ensure the content was fully inclusive and aligned with best practices in accessibility.

Solution

Working with Sandra by Design, The Resource Key contributed to the development of inclusive content and creative guidelines for Babbel. Our role included:

  • Inclusive Content Creation: Conducted one-on-one interviews and feedback sessions to ensure that language and content authentically represented diverse identities and experiences.
  • Expert-Led Research: Leveraged our network to recruit individuals with diverse lived experiences, laying the foundation for a more inclusive and equitable content creation process.

Impact

  • Educational Leadership: Sandra by Design led over 250 workshops and 25 e-learning programs, fostering communities dedicated to inclusive design and social impact.
  • Market Leadership: Babbel, the world’s most sold language learning app, launched a 150+ page DEI playbook that reinforced internal diversity values, setting a new standard for content creation and recruitment practices.
  • Recognition: The DEI glossary within the playbook, won the Diversity & Inclusion Initiative of the Year award at the Sustainable Company Awards 2022, highlighting its transformative impact on fostering inclusivity and sustainability.

What’s in it for you?

  • Inclusive Content: Develop content that authentically represents diverse voices and connects with broader audiences.
  • Industry Leadership: Implement leading DEI practices that set your organization apart in your industry.
  • Global Recognition: Position your brand as a leader in inclusivity, driving social impact and setting new standards in content creation.

Ready to lead in inclusive content creation?

Schedule a call to learn how we can help drive your DEI efforts and market success.