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When Your Message Converts, Your Mission Can Scale.

The Resource Key works with healthcare, aging, and accessibility teams, while bringing cross-industry expertise to sectors like edtech, sports, and beyond. We turn what you offer into clear messaging and content that moves people to visit your website, book a call, join your community, enroll in your program or make a purchase.

About Jourdan

Hi, I’m Jourdan Saunders, Founder of The Resource Key.

I’m a Conversion Strategist with more than 15 years of expertise in how people understand information, make decisions, and take action. Over the years, I have partnered with more than 300 organizations, supported over $20 million in client funding outcomes, and built a thriving professional community of more than 40,000 people. While my core focus is partnering with healthcare, aging, and accessibility teams, I also bring this high-impact, cross-industry expertise to teams in edtech, sports, and beyond. Your organization should not lose the right customer, funder, partner, or community member simply because its value was difficult to explain.

headshot of jourdan

Trusted by organizations across healthcare, technology, education, accessibility, workforce development, sports, and community impact.

rethink care logo
longevity space logo
all in gym training
Verizon logo
Brookfield Properties logo
IEEE logo
Cornerstone OnDemand logo
The University of Memphis logo
American Society of Safety Professionals logo
harvard business school online logo
loyola university maryland logo
national ataxia foundation logo
pa workforce development association logo
voice and ai logo
usa gymnastics logo
AAUW logo
The University of Memphis logo
temple university logo
cultural access collaborative

Our Community Partners

valuable 500 heart logo
Arlington Chamber of Commerce logo
Next Shulman Rogers logo
billion strong logo
community foundation of northern Virginia logo
Equity Army logo
forbes blk logo
marymount university logo
george mason university logoo
 chromodiversity foundation logo
dell womens entreprenuer network logo