Diversity, Equity, Inclusion, Accessibility Integration in Social Media
"Advancing technologies and strategies to empower people with disabilities is at the core of research and activities within the Mid-South ACT." -University of Memphis Mid-South ACT-
The University of Memphis Mid-South Access Center for Technology (ACT) aimed to develop best practices for making social media experiences more inclusive through the lens of diversity, equity, inclusion, and accessibility (DEIA). Their challenge was to create educational content and training that would equip community members to make social media platforms accessible for all, particularly for people with disabilities.
Solution
The Resource Key partnered with the University of Memphis Mid-South ACT to align with their Virtual Reuse Event. Our contributions included:
- Workshop Development: Designed a custom workshop titled "Inclusive and Accessible Social Media," offering practical tools and best practices to ensure social media platforms are inclusive and accessible.
- Educational Content: Delivered comprehensive training on integrating DEIA into social media, ensuring that people with disabilities are meaningfully included in the digital landscape.
Impact
- Empowering Organizations: Participating organizations are implementing best practices learned from the workshop into their Standard Operating Procedures (SOP), embedding inclusion and accessibility into their everyday operations.
- Community Connection: Increased community engagement by ensuring information is accessible and by fostering representation, allowing employees and consumers to see themselves in the brand’s messaging.
- Enhanced Content Engagement: Boosted engagement by creating content that authentically reflects diverse perspectives and experiences, making connections with broader audiences.
- Strategic Partnerships: Expanded collaborative efforts with brands that prioritize inclusion and accessibility, amplifying the impact through joint initiatives.
What’s in it for you?
- Authentic Engagement: Build stronger connections with your audience by ensuring your social media content reflects diversity and is accessible to everyone.
- Leadership in Inclusivity: Position your organization as a leader in inclusive social media practices, creating a more equitable digital experience.
- Strategic Growth: Foster partnerships that drive greater reach and impact by promoting DEIA on your social platforms.