Diversity, Equity, Inclusion, Accessibility Integration in Social Media
"Advancing technologies and strategies to empower people with disabilities is at the core of research and activities within the Mid-South ACT." -University of Memphis Mid-South ACT-
Link to hear case study read aloud.
Challenge:
Building best practices for social media experiences through the lens of diversity, equity, inclusion and accessibility.
The University of Memphis Mid-South Access Center for Technology set out to develop educational content and training for ways community members can increase inclusion and accessibility for all by creating inclusive and accessible social media experiences.
Solution
The Resource Key worked with The University of Memphis to align with Mid-South Access Center for Technology’s Virtual Reuse Event to develop custom workshop.
The Resource Key provided a workshop on the topic of Inclusive and Accessible Social Media. Practical tools and best practices to ensure social media is more inclusive and accessible. Participants learned ways to advance diversity, equity, inclusion, and accessibility through social media to ensure people with disabilities are included.
Quote: "Advancing technologies and strategies to empower people with disabilities is at the core of research and activities within the Mid-South ACT." -University of Memphis Mid-South ACT-
Impact
The Mid-South Access Center for Technology (Mid-South ACT) is an assistive technology resource center providing services for individuals with disabilities in Memphis and the Mid-South region. Advancing technologies and strategies to empower people with disabilities is at the core or research and activities within the Mid-South ACT.
Organizations that attended workshop plan to implement the learned best practices and practical tools into their Standard Operating Procedures (SOP) to ensure inclusion and accessibility is embedded in their process.
- Increased connection to community-information is accessible and employees and consumers see themselves represented in the diversity of the brand.
- Increased engagement with content-authentically reflecting diversity in people, messaging, experiences.
- Increased opportunities for additional partnerships-brands that prioritize the need for inclusion and accessibility want to partner to expand impact with other brands.